Every way you look at it, racing is the fastest growing sport worldwide. Over the last five years, growth in motorsports attendance more than tripled that of Major League Baseball, the NBA, the NFL and the NHL combined!
Attendance is up 65% since 1995.
Racing has the longest season in professional sports.
Network and cable television ratings have increased a remarkable 20% over the same period while NFL and NBA ratings remained flat and Major League Baseball ratings actually declined by 20%. Sales of motorsports licensed merchandise has doubled since 1997 to $1.5 billion.
Racing has the most brand-loyal fans in all of professional sports. 72% say they avidly buy sponsors' products, double the rate of NFL or NBA fans.
More Fortune 500 companies participate in racing than any other professional sport.
Race fans are 48% more likely to purchase a product associated with motorsports.
45% of race fans will try a brand for the first time because of its motorsports association.
