Synopis
Offering an array of prestigious auto manufacturers and avid fan support The American Le Mans Series (ALMS) is the USA's connection to endurance sports car racing.The American Le Mans Series features starting grids of up to fifty competitors and the presence of an impressive number of internationally known drivers as well as an elite group of loyal motor racing enthusiasts.
Facts
- Sports car owners usually are sports car racing fans.
- The ALMS's high income demographic fan base is often indifferent to other forms of advertising and marketing.
- Events are televised on CBS, NBC, SPEED Channel and worldwide via Eurosport.
- A sports car paddock is the best place to see the latest high-performance street cars such as Ferrari, Porsche, Lamborghini, Viper and Corvette.
Sponsor involvement
Infineon, Motorola, Olive Garden, Rolex, Sony Playstation, Toshiba, Visteon, Sun Microsystems
Manufacturer involvement
Audi, BMW, Chevrolet, Chrysler, Ferrari, MG, Panoz, and Porsche
Fan Profile
- Average Income: $70,000
- Average Age: 39.9
- 61% Male - 39% Female
- 72% Attend College
- 68% Are Married
- 52% Have Children
