Synopis
The Formula One World Championship is the summit of the racing world. In terms of driver skill, sponsor involvement, worldwide appeal / viewer ship and automotive technology, F1 is it. At 17 national Grand Prix events pit manufacturers like Ferrari, Mercedes-Benz, Jaguar and BMW against one another at tracks such as Monaco, Monza, Silverstone and the Indianapolis Motor Speedway.
Facts
- On an annual basis, the most-watched sport in the world.
- Formula One drivers are the highest-paid athletes in the world.
- Formula One is about high numbers. The team budgets are astronomical, driver salaries are in the stratosphere, and the TV audience in measured in billions.
Sponsor involvement
Allianz, Computer Associates, Federal Express, Hewlett-Packard, AMD, HSBC Financial, Hugo Boss, Panasonic, SAP, Shell, and Vodafone
Manufacturer involvement
BMW, Honda, Ferrari, Jaguar, Mercedes-Benz, Renault and Toyota
Fan Profile
- Average Income: $62,000
- Average Age: 38
- 72% Male - 28% Female
- 52% Attend College
- 65% Are Married
- 32% Have Children
