Synopis
The Indy Racing League (IRL) is an exciting series featuring the cars and drivers made famous by the Indianapolis 500, the longest running race in the world as well as the largest single-day sporting event. The IRL has been successful in taking the Indy 500 experience to major markets, which were previously thought of as stock car country. On oval tracks, lap speeds of 220 mph are a regular occurrence, the IRL also races on street circuits such as Long Beach as well as traditional road courses.
The IRL focuses on offering a cost-controlled environment to help develop new teams and drivers.
Facts
- IRL racing is faster than stock cars, and has a greater emphasis on technology.
- High international TV ratings.
- The IRL has very high brand loyalty. 66% of fans indicate they would try a sponsor's product.
- The typical IRL fan is more educated and has a higher income than the NASCAR fan.
- The usual IRL fan watches less TV than the average consumer. Therefore they are harder to reach with conventional advertising/marketing.
- The IRL has solid executive appeal for B2B relationship building and strategic partnerships.
Sponsor involvement
AMD, Budweiser, Coca-Cola, Delphi, Motorola, Pennzoil, Target, 7-Eleven and Red Bull, Johnson Controls, Microchip, Office Depot, Telefonica, Telmex, Visteon, Delphia, Eli Lilly
Manufacturer involvement
Honda
Fan Profile
- Average Income: $68,000
- Average Age: 38
- 70% Male - 30% Female
- 62% Attend College
- 70% Are Married
- 36% Have Children
