Synopis
NASCAR is the 400 pound gorilla of sports marketing. Only the NFL has higher numbers than NASCAR. The NBA, the NHL, and Major League Baseball now rank behind NASCAR in term of popularity. NASCAR has over 215 million TV viewers and over 6 million fans attending events annually. Here's another staggering figure: 72% of NASCAR fans said they have actively purchased a racing sponsor's products over those of non-sponsors.
Facts
- NASCAR consumer product brand loyalty is number one in the world of sports.
- 72% of NASCAR fans buy sponsor products — the average for other sports is 34%.
- NASCAR is the fastest-growing spectator sport in the United States.
- NASCAR has the longest season in professional sports.
Sponsor involvement
AOL, Chevron, DeWalt, Kodak, Lowes, Pfizer, Procter & Gamble, Rubbermaid, Smirnoff Ice, Smirnoff Ice Triple Black, Subway, and UPS
Manufacturer involvement
Chevrolet, Dodge, Ford, and Pontiac
Fan Profile
- Average Income: $45,000
- Average Age: 36
- 62% Male - 38% Female
- 41% Attend College
- 68% Are Married
- 38% Have Children
