Team and Race Car Branding
Increase your corporate presence with the most brand loyal fans on the planet. Your company logo on the race cars, the driver and team uniforms, the transporters and other team equipment. This is the highest visible profile in the sport that helps build an atmosphere of strength and refinement. It is the most effective way to capitalize on race fans' loyalty.
Trackside and Mobile Marketing
By having your company branding on a team, its personnel, its race cars and race transporters, you are able to reach the most loyal audience in all of sports. Other corporate trackside activities such as consumer demos and trials allows you to collect data and conduct end user sampling. Motorsports sponsorship is an excellent area for consumer promotions that can give you contact to over 75,000 loyal consumers every race day.
Corporate Entertainment & Hospitality
As a corporate event, a day at a major, international race is an experience that you and your select guests will never forget. Corporate involvement in motorsports is far different than leasing a sky-box at a major arena. As a team sponsor, you are given access that is unprecedented in the world of professional sports. This level of access and involvement allows you to share this major access with clients & employees, strengthen & build new business relationships and give clients & employees a feeling of ownership in your program.
Racing and Driving Schools
Growing in popularity among race sponsors is involvement in racing and driving schools. Imagine taking your select guests and corporate clients to the races. During the weekend, not only do you get to watch professional drivers at work, but you also attend a racing school and experience firsthand the sensations of driving a real race car.
Car and Driver Appearances
Many motorsports sponsorships not only bring you to the track, they bring the track to you. Car and driver appearances at your corporate facilities or retail locations, as well as informative and motivational speaking engagements from team directors and race car drivers, are just some of the options that corporate involvement motorsports affords you.
Series and Event Sponsorship
Involvement in motorsports sponsorship is not limited to association with sponsoring a team or driver. You can also sponsor a complete racing series, or a single event. Your level of participation could include areas such as branding on tickets, hospitality, signage and program advertising as well as broadcasting tie-ins.
